Kickstarter project failed miserably but I haven’t! Scraped together enough to make another batch and I’m off to hawk it to buyers!
Work and home life are as they’ve ever been, as for my Kickstarter campaign, only thirteen days left and only four treasured backers. There hasn’t been a new backer in days. I should just pull the plug. I should bow out gracefully and tip my hat and admit that at this point in time, self-promotion and crowdfunding are not my forte. But I’m not going to do that. I’m writing this update and when I’m done, I’m going to post it, tweet it, Facebook it, Instagram it and try to convince you to back my project…even though we all know it’s going to fail.
Despite a massive effort on my part and some gratifyingly incredible supporters, it’s been as silent as my house is without kids (just a squeak here and there), and I think I know why. I think that potential backers see how short we are on time, and how long we are on need, and think “No way. That project is doomed. Why would I back it now?” I think that attitude, though understandable, even logical, is a mistake. If a prospective backer likes my project and would have backed it if it were more “healthy”, I propose these thoughts:
There are a number of good reasons to back a Kickstarter, even if you “know” it isn’t going to achieve funding.
1. There is no risk. It is Kickstarter, so your card is not charged unless the project funds. Putting money up risks no money—you either see the project funded and get the reward you wanted, or it does not fund and your dollars stay right there in your pocket.
2. It could still make it. The crowdfunding mentality could work to my project’s advantage if the people were to witnesses a surge of backers. The motion is contagious, it is enticing, and it is value-adding. But someone has to be the first to jump on the band wagon!
3. You vote with your dollar. It doesn’t matter how much you put in (well, okay, it really does in terms of hitting goal, but not for my point), when you back a project: the very act of backing it is a vote of confidence, a nod of approval, a sign of acceptance. In short, you make me, the person running the campaign very, very happy, just by backing the project.
4. You give credibility. Just as the appearance of a Kickstarter far from goal in the last days may appear to be a lost cause to many, a Kickstarter that had tons of backers but didn’t raise the funds still appears to be popular. Maybe this campaign couldn’t pull it off but LOOK AT HOW MANY PEOPLE WANTED IT TO. This can go a long way to helping me, the creator, make something happen with this project down the road.
5. You create a link. When a Kickstarter is over, funded or not, it stays on the Kickstarter site and all those contacts stay active. That means that I can still communicate with you, my project’s backers long after the funding period. So if you really liked the idea behind my project and are thinking “Boy it’s a shame it didn’t fund, I would have loved to have tasted it” guess what? If you back it you are going to be one of the first people to hear that I was able to attend The Fancy Food Show and found a Gourmet Food Broker there who believes Vaquero’s is the next BIG thing. Even if you don’t succeed in helping me bring my Kickstarter project to fulfillment, you will still succeed in being a fan of Vaquero’s BBQ ~ Dipping Sauce, and that, my prized potential Kickstarter backer, is really, really huge! At least to me.
And that is why I am still hoping, still getting the word out, and will continue until the finish. So, if you have no idea about my Kickstarter project, please check it out and learn why I am trying to reach funding and consider backing it. And if you’ve been considering but figure that at this stage there is no point, may I respectfully suggest there is a point…